THE TRUE SETR OF FITNESS
noun. individual who sets their sights on being the best version of themselves
pronoun. genuine lifestyle; way of life
verb. setting the ultimate standard
Quality in LIFE, fitness & apparel
SETR is a lifestyle brand dedicated to instilling a focused mindset; providing confidence and pride thru high quality certified personal training and premium apparel.
SETR is a way of life should you choose to live it. It's about setting a lifestyle choice; living more self-assured, working hard on yourself both physically and mentally and enjoying the time you have; all while always remaining humble and classy. In essence, a better version of you - it's our take on the ancient Greeks and Romans' belief of "sound mind, in a sound body".
We offer the opportunity to be a BOSS in your own right; without the intimidation but all the accountability - both in and out of the gym. We bring a personalized approach in reaching your goals that are specific to you, as an individual. We help you SET your own bar via proper technique, form, and non-invasive steps that are 100% achievable. In time you'll experience how fitness positively overlaps into other parts of your life - with a better focus and mindset for your other personal aspirations.
Our clothing line matches our training attitude - providing products that are of high quality to coincide with an active lifestyle without the need to be front and center. Our goal is to set the ultimate standard in comfort, looks and values. Our selection allows everyday use with our logo ever present to remind you to always set your goals high, work hard and look good doing it.
Our mantra is simple - SET your sights on being your best, in both physical form and genuine living.
Our logo derives its wings from the Aetos, Greek for Eagle. The mythical eagle of Zeus, the Aetos Dios (Αετος Διος) represented the Roman STANDARD of military and served as a symbol of victory. its American counterpart, the Bald Eagle. represents long life, great strength, and above all - FREEDOM.
It is said that the aging eagle will go into seclusion, shed its feathers, talons and beak and regrow them, thus becoming renewed and stronger each time. While maybe only a myth, this imagery serves as motivation for us and our brand, to work hard in solitude for self-growth and rejuvenation. To be better than yesterday and continue to work to be the ultimate version of ourselves - that is what SETR stands for.
live like a legend, TODAY